MJCP Rebrands
An updated logo, vibrant colour palette, modern typeface and a flexible, dynamic graphic icon all combine to give us an engaging new brand that reflects MJCP’s post pandemic mission to create a better normal for clients and colleagues alike.
But refreshing our brand hasn’t been just about changing our visual identity it has also important for us to change the way we think about, and approach, our business.
We don’t want to be the same, the same as before, the same as other companies in our sector, producing the same products in the same ways. This doesn’t mean we want change traditional processes or that we don’t respect the skill of true craftsmanship within our industry. It means we want to add more by blending traditional and modern methods to create improvements in all the services and products we offer.
We want to research, explore, innovate and develop more, finding new and better ways to create and deliver our products and services. We want to strive to be a more environmentally conscious company. We want to walk the talk, not just use the words innovation, green and change in our marketing literature then never do anything about it.