Digital Media is Dying, and Print is Making a Comeback.
It’s easy to roll your eyes at buzzwords like “print is not dead” and dismiss it as older generations clinging to the past, but what does that really mean today? Digital spaces are becoming increasingly impersonal, response rates across all media are on the decline and print solutions remain a vital component of marketing.
It’s time to prioritise the time-honoured traditions of print marketing when thinking of your brand’s image, and here’s why:
1. Craftsmanship: While you can automate traditional process with software, the true essence of creativity, bespoke print services, and practical application lies in people and their craft.
2. Creative Flare: Software lacks a personal touch and creative experts bring a unique perspective to each project. Creative individuals can think outside the box and lead you to original designs.
3. Versatile Formats and Material: Custom print designs can be achieved on virtually any medium and size. Whether it’s large banners that dominate the cityscape or intricate packaging delivered right to your customer’s door, print experts have the solution.
4. Sustainability: Customised print supports eco-friendly practices. By embracing sustainability through efficient resource use, sustainable materials, and reduced waste, you can enhance your brand’s image while contributing to a healthier planet.
5. Tangible Connection: Print materials provide a physical connection that digital mediums simply can’t replicate. The texture of paper, the vibrancy of ink, and the physical presence of a printed piece create an experience that engages the senses.